Pros:
Measurable
Delivery of SMS text messages can be tracked while that SMS campaign can be monitored in real time. Nike can judge consumer response immediately and change with two-way messaging capability.
Extremely Effective
Consumers need to opt-in to receive mobile marketing messages, people trust the source of the message and more likely to get back to the message.
Cost-effective & Affordable
Mobile marketing effectively reduces the production and distribution cost of marketing messages.
Can Develop New Market
Mobile Marketing is strong to cross all demographic, location and phone call limitations.
Great for Customer Retention & Added-value Service
The SMS campaign can create a loyalty environment for Nike to keep their customers.
Cons:
Privacy
Nike is wary of consumer privacy issues.
Mobile Marketing is Fragmented & Complex
Many different handsets and carriers, different types of functionality, and different preloaded apps (i.e. Google Maps on iPhone).
Let's share a video about the Pros & Cons of Mobile Marketing.
Source: Clickatell, Search Engine Land, YouTube
Good Post !
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